Feminine hygiene brand Summer’s Eve has unveiled the Ultimate Odor Protection line. This new product range aims to shatter taboos surrounding intimate hygiene, ensure freshness, and empower women to embrace their bodies confidently.

Research has shown that many women feel uncomfortable discussing vaginal odor, and even more distressingly, a considerable number do not take action to address it. In a recent survey, seven out of 10 women admitted to feeling self-conscious about their vaginal scent, yet 57% of women 25-49 revealed that they did not actively seek solutions.

Understanding the profound impact of these findings, Summer’s Eve embarked on a mission to develop an antidote that not only tackles odor effectively but also fosters open conversations about intimate wellness. Ultimate Odor Protection offers women a solution for long-lasting freshness and odor control.

Summer’s Eve Ultimate Odor Protection features a variety of products tailored to fit active lifestyles and different hygiene preferences. From intimate washes to cleansing cloths, each item is meticulously crafted with gentle yet effective formulas to maintain the natural balance of the body’s delicate intimate area.

“At Summer’s Eve, we believe that no woman should feel ashamed or hesitant to address her intimate hygiene concerns,” says Cassin Chaisson, VP of marketing at Summer’s Eve. “With our new Ultimate Odor Protection Line, we aim to break down barriers and encourage open dialogue about vaginal health. Every product in this line is formulated to help women proactively seek ultimate freshness with confidence.”

The new line includes Daily Refreshing Spray, Daily Refreshing Wash and Daily Refreshing Wipes.

Summer’s Eve Ultimate Odor Protection Daily Refreshing Wipes for women are made with a patented odor-reducing ingredient. These unique on-the-go, gynecologist-tested feminine wipes are formulated with a boric acid complex for pH balanced wipes to match the body natural chemistry. Proven to reduce odor, this fresh-scented feminine wipe cleanses away odor and discharge without irritating sensitive skin. These Summer’s Eve wipes for women are gentle enough for daily use. The individually wrapped body wipes are ideal for an advanced clean on-the-go.